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The looks people come here for, ranked by our editor. Where we have decoded one, the row says what the archive actually holds for it — the pieces, the prices and what a rebuild costs. Where we have not, it says that instead.

Looks in the archive15
Complete looks you can copy1
Cheapest complete look₹3,999

Just decoded

Latest decoded looks

The eight most recent decodes, newest first. Each one is priced twice, once as she wore it and once as you can order it.
All outfits →
Kayadu Lohar holding a red rose in a navy floral saree with puff-sleeve rose-print blouse by RI Ritu KumarFestive

Kayadu Lohar

Romanticising the '80s

₹54,000 as wornNo swap yet

Juhi Bhatt in a white lace button-down shirt and matching lace mini skirt by Summer AwayCasual

Juhi Bhatt

Instagram Photoshoot

₹4,190 as wornNo swap yet

Jennifer Winget in a cream cotton poplin midi dress with a draped shoulder panel and 3D floral appliqué by Vaishnvi LaddhaPromo tour

Jennifer Winget

Shaque Promotions

₹44,391 as wornNo swap yet

Ishita Dutta in a dark blue embellished corset blouse and pre-draped saree by Laya GonuguntlaPhotoshoot / Editorial

Ishita Dutta

Instagram Photoshoot

₹45,900 as wornNo swap yet

Rukmini Vasanth in a black bardot buckle midi dress with sheer mesh sleeves by Club L LondonPhotoshoot / Editorial

Rukmini Vasanth

Instagram Photoshoot

₹9,999 as worn₹9,600 · 1 of 2 pieces

Aishwarya Rajesh wearing Geethika Kanumilli's blue Vaanambal Kurta SetPhotoshoot / Editorial

Aishwarya Rajesh

Instagram Fashion Photoshoot

₹69,800 as wornNo swap yet

Sonal Chauhan wearing the Diva Pink Hand Embroidered Cape Set by AUM Ashima & AsitPhotoshoot / Editorial

Sonal Chauhan

Instagram Fashion Photoshoot

₹1,20,000 as wornNo swap yet

Sara Ali Khan in a dark brown halterneck cold-shoulder draped outfit during an Instagram promotional photoshootPromo tour

Sara Ali Khan

Udta Teer promotional post

Price unconfirmed₹3,999

Retailers

Where the swaps come from

The shops our swaps point at most often across the archive.
01H&M1 swapfrom ₹3,999
02Angel Lane1 swapfrom ₹9,600

Occasions

What people are dressing for

Ranked by how many looks the archive holds for each event.
01Photoshoot / Editorial8 looksfrom ₹9,60002Promo tour3 looksfrom ₹3,99903Festive3 looksNo swap yet04Casual1 lookNo swap yet

How we decide what is trending

Trending is a claim, so here is the working behind it. No scraped rankings, no borrowed charts, no numbers we cannot show you the source of.

01An editor's ranking

The leaderboard is the questions we are asked most, ordered by the person who maintains this archive. It is not search-volume data, and we do not publish a number against it, because we do not measure one.

02Computed from the archive

Every look, dupe, retailer and occasion below the leaderboard is calculated from the decoded outfits themselves, and so is the one-line answer on each row above it. A question we have not decoded yet says so rather than being given an answer.

03Freshness shown clearly

Prices move and stock runs out. Every outfit page carries the date its prices were last verified, warns when a review is due, and labels sold out rather than quietly leaving it up.

Before you ask

Questions people ask

How do you decide what is trending?

The leaderboard is an editor-maintained ranking of the questions readers ask us most; this site does not claim measured search volume. The sections below it are computed from the decoded outfit archive.

What is a dupe, exactly?

A separate product that matches the original on cut, fabric and silhouette, sold by a retailer you can order from. It is never the same item and we never present it as one. Every swap on this site is labelled as a swap.

Are the prices on this page current?

Every outfit page shows its exact verification date and warns when a recheck is due. Retailers change prices without warning, so always confirm the current figure on the retailer page.

Can I find a full celebrity look under ₹5,000?

Sometimes. A complete look only counts here once every piece in it has an alternative we have found and priced, and the archive holds 1 look that rebuilds for ₹5,000 or less today. Sort the archive by budget to see exactly what that is, rather than taking our word for how common it is.

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